Using old beans: Hawaiian coffee is best enjoyed fresh. If your beans are more than a month old, you're missing out on flavor.
Grinding too early: Grind just before brewing — ground coffee goes stale surprisingly fast. That said, don't over-obsess over the clock: the quality of your grinder matters far more to the cup than shaving a few seconds off when you grind.
Storing improperly: Keep beans airtight and away from light, heat, and moisture. For beans you'll finish within a couple of weeks, a cool, dark cupboard is perfect. Stocking up, or saving a special Kona lot for later? Portion it into airtight bags and freeze it — long-term freezer storage genuinely keeps beans fresher, and you just take out what you need (no need to thaw the whole bag). The old "never freeze your coffee" rule is largely a myth.
Rushing the process: Good coffee takes time. Whether it's letting your pour-over bloom or waiting for your French press to steep, patience pays off.