KopeMapsNewsletter
Search farms, roasters, cafes
Coffee beans dry on a raised bed under a green shade roof at Kona Farm Direct, with a rainbow over the farm.
Red coffee cherries and white blossoms share a woody branch among glossy green leaves.
Coffee tree with glossy green leaves and clusters of green, yellow, and red cherries.
97 photos

Coffee Farm

Kona Farm Direct Coffee

A small, family-run operation in Holualoa that is genuinely good for those who want a deep dive into the craft—from grafting seedlings in the nursery to tasting rare varietals like SL34 and Gesha.

Holualoa, Big Island Google 4.8 (106 ratings)

Buy beansShips direct
Visit / taste
Hours listed
Buy beans
Whole bean + groundships direct
Farm visit
No listed tourbooking link
Coffee source
Origin not verified
Character
Hidden gem
DirectionsOfficial websiteShop coffee

Data collected 5 months ago (May 16, 2026). Spot an error?

Outbound booking, shop, and website links may be measured with referral parameters. Paid or sponsored placements do not determine KopeMaps rankings.

The verdict

Field notes

Hidden gem Chill Tourists

A small, family-run operation in Holualoa that is genuinely good for those who want a deep dive into the craft—from grafting seedlings in the nursery to tasting rare varietals like SL34 and Gesha. The experience feels more like visiting with old friends than a commercial tour, often featuring owner-led walks and personalized tastings in an outdoor kitchen with ocean views. If you're looking for a quick, drop-in cafe stop or a polished, high-volume tasting room, this isn't it; it's a working farm that requires planning and limited hours.
KopeMaps, field notes
Where it is
tucked away in Holualoa with ocean views
What's unique
deep dive into rare varietals like SL34 and Gesha in an outdoor kitchen

Plan the stop

What you can do here

Drink
Confirm tasting access
Buy
Whole bean + ground
Tour
No listed tour

Who it suits

Best for

  1. Farm tour

    Extensive reviews mention owner-led tours covering 'seed to tree to bean to drink' and grafting nurseries.

  2. Specialty coffee

    Caters to 'coffee nerds' with rare varietals like SL34, Gesha, and detailed cupping process discussions.

  3. Purposeful outing

    A 'hidden-gem' requiring planning and limited hours, described as 'worth the trip' by visitors.

  4. Bean shopping

    Many guests mention buying multiple bags of beans to take home or ordering online later.

Receipt

The facts

Size
Smallsmall family-run operation
Setting
Standalone
Outdoor seating
Yes
Pets welcome
Yes
Kid-friendly
Yes

In their words

The story

Kona Farm Direct is a family-owned coffee farm that has spent the last three decades perfecting the art of crafting exceptional coffee. With a deep commitment to sustainability, we strive to create a model for coffee farming that not only benefits our ohana but also enriches our coffee community.

Stewards
Kraig Lee
Varietals
SL34, Mokka, Geisha
Certified
100% Kona
Awards
  • Highest price garnered for U.S. grown SL34 at 2025 Dubai World of Coffee Auction · SL34 · 2025
  • Kona SL34 Ranked #1 at The 2021 Alliance for Coffee Excellence (ACE) Hawaii Private Collection · SL34 · 2021
  • Kona Mokka received 1st Place in the 51st Annual Kona Cupping Competition 2022 · Mokka · 2022
  • Kona Geisha placed 2nd at the 2024 Kona Coffee Cultural Festival · Geisha · 2024

97 photos

Photos

Red coffee cherries and white blossoms share a woody branch among glossy green leaves.
Coffee tree with glossy green leaves and clusters of green, yellow, and red cherries.
Rows of young plants in black pots fill an outdoor nursery, with seedling trays and a cement mixer among trees behind.
Raised benches hold trays of young plants beside a dark farm building along a wet driveway under gray skies.
Coffee plant stems hold clusters of white star-shaped blossoms among dark glossy leaves.
Roasted coffee beans fill an open metal roaster drum beside a flame-adjustment lever.
A double rainbow spans a stormy sky above a hillside planted in rows of green shrubs, with one palm tree.
A stainless-steel coffee roaster stands on a metal table on a covered porch above a green yard.
Rows of leafy coffee trees stand on a grassy slope under a cloudy sky, beside a paved road.
A person in a cap tends rows of potted seedlings while water sprays across an outdoor plant nursery.
Pineapple plants fill a mulched farm field, with a bare branching tree, lawn, and forest behind.
Germinating coffee seeds stand on pale stems in a nursery tray beneath a tan shade canopy.

12 of 97 shown

Common questions

Visiting Kona Farm Direct Coffee

When is Kona Farm Direct Coffee open to visitors?

Kona Farm Direct is open only on Sundays from 1:00 PM to 2:00 PM. Given these very limited hours, confirming your visit in advance via their website or phone is strongly recommended.

How do I find the farm — the address seems unusual?

The farm is at 75-5673 Mamalahoa Hwy in Holualoa. Drive up the driveway and continue to the second building on the property — it's a working farm rather than a roadside storefront, so follow the driveway past the first structure.

What rare coffee varietals does Kona Farm Direct grow?

The farm cultivates several celebrated rare varietals including SL-34, Kona Geisha, and Mokka, all grown on their estate in Holualoa using innovative agricultural and processing methods.

Do they offer farm tours, and can visitors roast their own beans?

Yes — Kona Farm Direct offers interactive farm tours covering how the team nurtures each plant through harvesting and processing. A standout feature is the opportunity to roast your own beans during the visit. Tour details are at konafarmdirect.com/tours.

Is this a good stop if I just want a quick coffee and don't have time for a tour?

Kona Farm Direct is a working family farm with very limited Sunday-only hours, so it's best suited for visitors who plan ahead and want an immersive, personalized experience rather than a quick café stop. Calling ahead before visiting is a good idea.

Can I order Kona Farm Direct beans online and have them shipped?

Yes — the farm ships beans directly and roasts to order for peak freshness. Both whole bean and other formats are available through konafarmdirect.com, covering their range of rare Kona varietals.

Same island

Nearby Coffee

Kona Farm Direct Coffee

Holualoa, Big Island
Directions