A small, family-run operation in Holualoa that is genuinely good for those who want a deep dive into the craft—from grafting seedlings in the nursery to tasting rare varietals like SL34 and Gesha. The experience feels more like visiting with old friends than a commercial tour, often featuring owner-led walks and personalized tastings in an outdoor kitchen with ocean views. If you're looking for a quick, drop-in cafe stop or a polished, high-volume tasting room, this isn't it; it's a working farm that requires planning and limited hours.
Extensive reviews mention owner-led tours covering 'seed to tree to bean to drink' and grafting nurseries.
Caters to 'coffee nerds' with rare varietals like SL34, Gesha, and detailed cupping process discussions.
A 'hidden-gem' requiring planning and limited hours, described as 'worth the trip' by visitors.
Many guests mention buying multiple bags of beans to take home or ordering online later.
Kona Farm Direct is a family-owned coffee farm that has spent the last three decades perfecting the art of crafting exceptional coffee. With a deep commitment to sustainability, we strive to create a model for coffee farming that not only benefits our ohana but also enriches our coffee community.
- Hours
- Monday: Closed
- Tuesday: Closed
- Wednesday: Closed
- Thursday: Closed
- Friday: Closed
- Saturday: Closed
- Sunday: 1:00 2:00 PM
- Phone
- (808) 987-2475
- Website
- konafarmdirect.com
- Amenities
- Outdoor seating · Pet friendly
- Address
- Drive up the driveway to 2nd bldg, 75-5673 Mamalahoa Hwy, Holualoa, HI 96725, USA
Book a visit to the farm.
Interactive farm tours showcasing how the expert team nurtures each coffee plant and the processes that ensure excellence in coffee production.
Reserve a spot →Visiting Kona Farm Direct Coffee
When is Kona Farm Direct Coffee open to visitors?
Kona Farm Direct is open only on Sundays from 1:00 PM to 2:00 PM. Given these very limited hours, confirming your visit in advance via their website or phone is strongly recommended.
How do I find the farm — the address seems unusual?
The farm is at 75-5673 Mamalahoa Hwy in Holualoa. Drive up the driveway and continue to the second building on the property — it's a working farm rather than a roadside storefront, so follow the driveway past the first structure.
What rare coffee varietals does Kona Farm Direct grow?
The farm cultivates several celebrated rare varietals including SL-34, Kona Geisha, and Mokka, all grown on their estate in Holualoa using innovative agricultural and processing methods.
Do they offer farm tours, and can visitors roast their own beans?
Yes — Kona Farm Direct offers interactive farm tours covering how the team nurtures each plant through harvesting and processing. A standout feature is the opportunity to roast your own beans during the visit. Tour details are at konafarmdirect.com/tours.
Is this a good stop if I just want a quick coffee and don't have time for a tour?
Kona Farm Direct is a working family farm with very limited Sunday-only hours, so it's best suited for visitors who plan ahead and want an immersive, personalized experience rather than a quick café stop. Calling ahead before visiting is a good idea.
Can I order Kona Farm Direct beans online and have them shipped?
Yes — the farm ships beans directly and roasts to order for peak freshness. Both whole bean and other formats are available through konafarmdirect.com, covering their range of rare Kona varietals.